Every Business Owner should be blogging, here’s why:
OK, so I’ve been asked a thousand times, should I be Blogging, how often should I be Blogging, what should I write about, what’s the point of Blogging, how do I do it…
As a professional, you should know quite a bit about your product or service. You want to be considered an expert, respected for your knowledge and advice. Well, at least I hope you do.
Blogging is an excellent way to establish authority in your niche, to educate the reader to the point that they trust you, your knowledge, and your opinions.
It’s selling without selling (ie you shouldn’t be trying to sell) it’s another touchpoint in your sales funnel and best of all it helps with your SEO.
Establish good Blogging habits
If you can establish good habits to Blogging on a regular basis you can build one heck of a library. Lots of great content that can help you establish the authority but at the same time, drive lots of traffic to your website.
I think you should be able to put at least one to two hours per week to one side in order to create your blog library. If you could turn this into one blog per week, imagine the library you’d have in just a couple of years.
Each and every article/blog post would potentially be bringing traffic to your website on a regular basis. Free traffic, and the best bit, traffic that is hungry to soak up the knowledge you impart.
So, set aside the time, put it in your diary. Why not have a blogging night, same night every week, open a bottle of wine and make turn it into something you enjoy. You might want to proofread it on a wine-free night though (top tip).
Get your Blogging inspiration:
The way I teach clients some good habits is:
Set aside the time each week, same time, night, etc, put it in your diary even 1 hour per week is better than none.
Start making notes in your first few sessions. Actually create some draft posts. Start with heading and bullet points. All you’re doing here is getting ideas for future blog posts rather than trying to write them.
So, Heading followed by Bullet Points… the most important things to write about or discuss in the post. Also, add notes if you have any at the time.
Over a few sessions, you will build up a library of ideas. You can go back at any time and add additional notes, ideas, bullet points, etc. I often have a flash of inspiration and takes just a few moments to log in and add this to an existing post or create a new draft for this idea.
The next stage is to pick one that you think is relevant or current etc… Go back, look over the bullet points, notes and add additional info to each bullet point. Flesh them out with a little more detail.
Before you know it you will have the bones of lots of new articles, each with all the most important details and a great starting point to create a great post.
It may take a few weeks before you feel like you’re getting somewhere, but if you keep it up at least 1hr per week… You will eventually have more ideas than you can handle.
I teach this and lots more, over in my Facebook Community:
Grow your Sewing Business
What to write about
Obviously, this differs from one product/service to the next and you may want to experiment and add a mix of blog types and styles.
Try keeping up with the idea creation and it will soon become second nature. Remember though, your headline is one of the most important parts of the blog post.
When creating your idea list, it’s not so important. It’s better to get the ideas down, then change the headlines later once you’ve had more time to think it through.
The reason the headline is important is that is what you’ll optimise for in the SEO or at least part of it, ie one or several of the keywords. So for example, this post is optimised for the phrase “Blogging” and you will see it in the Title (Headline) and also scattered throughout the opening few paragraphs.
You could try creating posts/articles from several angles, try them all out and see which you like and which get good feedback from your audience.
How to, Top 10 tips, Why you should/shouldn’t, Did you know, Practical tips for
Try adapting these types of headings to fit your subject, offer great practical advice and write about what you love, or things you’re passionate about within your niche.